Management hasn't commented specifically on churn or CAC since 1Q21, so I'm tying together past statements to square to $200. Management has said in previous quarters churn in the subs base is msd % and CAC payback is sub-6 months. Back of the envelope, assume 5 month payback x $50 rev/sub/month x 75-80% gross margin gets you $200 CAC. The latest 10Q shows total CAC spend of $67M, so assuming $200 CAC implies 7% monthly churn - roughly in line with past "msd %" churn comments.
I continue to think HIMS' CAC / new sub is $165 given no new material information from management
This excellent figure from Torsten Slok should give pause to anyone who thinks that inflation is driven by particular factors that will soon reverse themselves. The most important transitory factor affecting today's PCE figure is the NEGATIVE effect of the sharply rising dollar