EA is launching new initiatives with a goal to increase annual active users from > 230M in 2020 to > 500M by 2025
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With the strength of our EA SPORTS franchises, and these announcements today, we are in position to deliver the world’s best sports games and content. We intend to leverage our capabilities in this space to grow to more sports and more experiences, reaching larger audiences in more markets all over the world. These announcements today are just the beginning. For 230 million EA SPORTS players and viewers, we are providing the social network that enables them to experience more of the sports they love with their friends. We believe we can grow to 500 million players and viewers in EA SPORTS experiences over the next five years. The future of entertainment is interactive, and the future of sports will continue to blur the lines between live sports and immersive and engaging new experiences. EA SPORTS is at the center of this convergence, and in collaboration with our amazing league partners, we are prepared to accelerate the future of sports entertainment.
EA Sports had over > 230M "annual active users" during full-year 2020, and FIFA Ultimate team had almost 6M DAU in Dec. 2020
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EA Sports highlights during Q3 FY21:
• Launched FIFA 21, Medal of HonorTM: Above and Beyond, Need for SpeedTM Hot Pursuit Remastered, and NHL 21 during the quarter.
• Launched FIFA 21 and Madden NFL 21 on next generation consoles during the quarter. •
Over the past fiscal year, EA SPORTSTM franchises have engaged more than 230 million people.
• FIFA Ultimate TeamTM had a record of nearly 6 million daily active players in December.
EA Sports announces return of iconic NCAA Football video game, increasing prospective MAU for virtual goods purchases
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EA Sports is coming back to college football. After last making a college football video game in 2013, the possibility of the game returning had been in limbo. Now, it isn't. Daryl Holt, EA Sports vice president and general manager, told ESPN the game maker will be returning to the space with EA Sports College Football.
"As we look for the momentum that we're building on in sports, it all starts with the passion of our fans and the opportunities of what they are interested in," Holt said. "I don't think there's a visit where I go outside wearing a piece of EA Sports-branded apparel that someone doesn't go, 'Hey, when is college football coming back?'"
EA sports games had 90M players in early 2018 before they stopped reporting MAU, so probably > 100M now
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The company said that its EA Sports games now has nearly 90 million players across the titles on current gen consoles with nearly 18 million players playing in competitive gaming across “FIFA 18” and “Madden NFL 18.” That’s up more than 75% year-over-year.
