Activision Blizzard may have no urge to engage with virtualgoods.shop soon because their own in-game purchase revenue was up 44% in 2020
View above about Model Issue: Odds that virtualgoods.shop will Not offer a material improvement over alternatives for Non-sports videogames
Following the launch of the Black Ops Cold War’s first season of in-game content and the integrated Warzone experience, unit sell-through grew sharply year-over-year in December and January. Call of Duty in-game net bookings on console and PC grew more than 50% year-over-year in the fourth quarter. To date, the first season of Black Ops Cold War and Warzone content has seen the highest number of battle passes consumed since the introduction of Call of Duty’s new in-game system in late 2019.
