We estimated an LTV of 1.4 with 5 month lifetime Research View above about Model Issue: Current LTV / CAC and org Coursera, Inc. and for customer US
With the 4Q23 earnings data and still with a 5 month lifetime assumption, the LTV / CAC estimate goes up a little to 1.5 Research View above about Model Issue: Current LTV / CAC and org Coursera, Inc. and for customer US google.com Coursera estimates for CAC and market sizes etc